Why Myers & Stauffer Rebranded: How Client Feedback Shaped Our New Brand
Learn why Myers & Stauffer rebranded, how client feedback shaped our new brand and website, and how our updated identity better reflects our expertise, services, and partnerships across public healthcare and human services.
Key Takeaways
On August 3, 2026, Myers & Stauffer launched a new brand, including a redesigned website, refreshed visual identity, and a clearer way to communicate who we are, what we do, and the impact we help create.
Our first rebrand blog post introduced the new website and its improved navigation and features. This blog explains why we rebranded, how clients helped shape the process, and what we learned along the way.
Why We Rebranded: Reflecting How We’ve Evolved
Since 1977, Myers & Stauffer has partnered exclusively with local, state, and federal public health care and human services agencies to address complex challenges, strengthen programs, and improve outcomes for the people and communities they serve.
Our capabilities have evolved significantly over nearly five decades. As public programs have become more complex and client needs have changed, we have expanded our expertise, the programs we support, and the services we provide.
That’s why our brand needed to evolve with us. We had grown beyond where we started and outpaced where we had been along the way.
How Clients Shaped the New Brand
Client perspective was central to the rebranding process. Working with a branding agency, we gathered extensive feedback from clients about how they view Myers & Stauffer, the value we provide, and how we could better support their work. What we heard was clear: clients see Myers & Stauffer as a trusted partner. Here is a small sample of what clients told us:
“Their deep-rooted institutional knowledge, technical expertise, and partnership cannot be replicated.”
“Myers & Stauffer is a trusted nationwide partner that brings relevant knowledge and expertise to assist with making data-informed decisions.”
“Myers & Stauffer’s staff are professional, knowledgeable, responsible, accountable, and consistently focused on meeting client needs.”
Here is more detail about what we learned from the feedback our clients provided.
Our new brand brings these perspectives together and provides a stronger platform for growth, helping us better communicate our capabilities, deepen client relationships, attract new opportunities, and continue expanding our impact.
What We Learned: Make Our Capabilities Easier to See
Our new website makes our capabilities easier to understand and navigate. The result is a clearer picture of how Myers & Stauffer can support clients across public healthcare and human services, from individual program needs to complex, cross-functional challenges.
However, the research also revealed an important opportunity. While clients recognize Myers & Stauffer for our expertise and trusted relationships, many associate us primarily with certain services such as audit or rate setting. They may not be aware of the full range of services and public programs we support. These include justice-involved services, child welfare, food and nutrition, and grant services.
Related Insights
What We Heard From Our Clients
Our clients consistently identified the qualities that define the Myers & Stauffer experience: trusted partnership, technical expertise, institutional knowledge, and a commitment to helping public agencies make informed decisions.
How Our New Brand Reflects Our Expertise
Our new brand brings these qualities together while making it easier to understand the full range of services and expertise Myers & Stauffer provides across public health care and human services.